12 Amazing Digital Marketing Hacks and Tips

12 Amazing Digital Marketing Hacks and Tips

Now that we have covered the basics of –What is Digital Marketing, it makes sense to know the hacks and tips for success Digital Marketing. These are base on years of experience in digital marketing and we hope it will offer value for your Digital Marketing activities after the basics have been understand. We covered them in our previous five articles in the same series.

Important Marketing Concepts

Digital Marketing is an extension of Marketing so it is important to define Marketing correctly.

The two important concepts are:

• Philip Kotler’s abbreviation- CCDVTP sums up the definition of marketing best for any form of marketing including digital marketing. What it means is -Create, Communicate and Deliver Value to the Target Market at a Profit.
• The other important concept to know is buyer persona. It is the creation of a fictional personality around the in-depth characteristics of your target market segment customer. All campaign ideas are create and built around the suitability for creating a purchase decision from the buyer persona.

Hacks and Tips for Digital Marketing in 2022

Here are some important Hacks and Tips for Digital Marketing in 2022:

• Build and create an email and mobile messaging strategy: It makes good sense to use free webinars and an SEO strategy to generate subscribers via opt in for your email list. Emails marketing is one of the most cost-effective ways of digital marketing with the cost of sending an email being in paise. The problems are opt-ins which you can get by providing value in emails. But, since open rates are low, you need higher numbers to see good results. Since open rates on mobile SMS are better, it makes sense to make a combined strategy to use emails and SMS to provide value and build a subscriber list. It is worth investing in email marketing software, SMS software, newsletter solutions to achieve this. Do not do email blasts as that may lead to complaints and your domain could be blacklist. If you do send a cold email, it should be personalized with clear value to whom it is sent and with a clear option to unsubscribe.
• Using the AIDA Formula in all messaging: It stands for Attention, Interest, Desire, and Action. It clearly describes the flow chart of what effect the content should create in the lead journey of the prospect.
• Adopt a visual first approach: Great text is not enough. With shorter attention spans today, the hierarchy of content in reducing effectiveness is video, graphic design creatives and text in that order. Video is not just camera work but includes animations too. Graphic design includes designs like flyers, infographics etc. Video by itself is going to be huge especially in times to come with YouTube already becoming a search engine with capabilities next to only Google Search. It can be use for promotions, support, testimonials, explainer videos and just about anything. Build design into assets and messaging across all channels as visual appeal is very important nowadays. Use interesting short videos to bring attention to your business as it is still an evolving options like on YouTube, Instagram and Facebook.
• Audio is beginning to make an entry. It may make sense to leverage online free tools like Anchor on Spotify audio recordings like podcasts. The great part about audio is that you can get mind space even while the person is travelling or working.
• Always begin with branding and then start marketing and sales. First create the brand experience that matters and understand the customer needs well before you hard sell. The goal is to help the customer solve his/her problem best with your product/service and not just make a sale.
• Make your targeting as granular as possible like the audience targeting in Facebook Ads and the keywords in Google search Ads. It will help improve conversions to a great extent.
• Use Content Marketing-It is the intersection of content, SEO and Social Media Marketing. Use it well by integrating the messaging well across channels. Focus on the channels relevant to your business space. As per a leading digital marketing influencer-Marketing is dead and Content is King. Here he means that marketing has moved from a sales-oriented push approach to a content-based pull approach.
• Use SEO well and invest time in it: It is important to invest in SEO no matter which aspect of business you are in. An ads first approach is an expensive approach that will work only while you are spending but SEO is your digital marketing engine that could get you sales and leads while you do not spend on ads. Use free local SEO options like Google Business Profile, formerly Google My Business.
• Understand the basics concepts and technicalities of digital marketing well especially those that you want to implement. If you plan to use an agency, you must be totally conversant with them or it will not be successful and or you will be taken for a ride.
• Watch and use analytics to optimize digital assets, activity and campaigns
• Understand what your competitors are doing with regular research
• Use existing customers for text and video testimonials. You can also create referral and affiliate programs to drive further sales

This concludes our last article in the series-What is Digital Marketing? Hope you liked the information shared.

If you think you need help, please do reach out to us. We’d be glad to help you in your digital marketing journey.