Basic SEO – A Beginner’s Guide to SEO – Step-by-Step Process

Basic SEO – A Beginner’s Guide to SEO – Step-by-Step Process

Search Engine Optimization is a marketing strategy regarding internet websites, it analyzes how search engines work, some pre-defined algorithms dictate search engine’s way of working. It generally deals with what people search for, the terms, or keywords.

It is the process of polishing the quality and quantity of internet traffic to a web page or website from search engines like Google, Mozilla, etc.

Now for better understanding, we’ll discuss some points on how SEOworks step by step-

Every manufacturer wants to provide the best for their customers. Similarly, search engines want to provide the best service for their users that is the content it shows as a result of your input must not be only of high quality but also genuine to the requirement of the user.

To fulfill these the search engine first scan and roam into different sites for a better understanding of the content. This process helps them to deliver the best results for input terms and keywords given by the user.

1. On-page SEO

The On-page SEO is concerned with Google’s ranking factor. These factors are those elements that occur in your website. They are those elements of the webpage which are decided whilst you are you looking at it. It allows you to improve your optimization over time.

To improve your search some of the important On-page factors are as follows-

1. Title Tag

The HTML title element defines the document’s title that is shown in a browser’s title bar. It contains only text. All the tags within the element are ignored. It is the metadata content. It should be 70 characters or less.

2. Meta Description

It gives a brief description and enough details about the content. This should also contain a relevant keyword.

3. Internal Links

Attaching or building some internal links to the content can make your article popular. For instance, if you are giving a product review or description you can add some service links for the same which may be useful to the reader.

Some of the many on-page elements of the SEO are like the Headers, High-Quality page content, Page URLs, Internal Linking, Site Speed, page titles, etc.

Some on-page SEO checklist; Crawl your website, Update URLs, Define your target audience.

2. Off-page SEO

In off-page SEO the creator of the organization has control over it. Since people do not have control over off-page SEO you have few factors in your favor that will work to improve your search.

1. Trust

It is the deciding factor in a site’s ranking. The best method to gain trust is by providing relevant links from websites that have authority.

2. Links

As we mentioned before that providing links builds trust and it’s the most popular way to build off-page SEO. While providing links for reference one must keep in mind that you should not provide more than enough links as it may lead to spamming and your site can face blocking issues from search engines.

3. Social

It’s the most trending and easiest way of boosting your quality content. Sharing your content on your social media handles like Instagram Facebook and Twitter More the likes and share more the content interaction will be.

Some off-page SEO elements are; blogging, marketing by influence, making brand mentions, online directories, etc.

4. Technical SEO

They constitute all the SEO elements that are not included in usual on-page and off-page SEO practices. They have in them the structure of the data, mobile readiness and the speed of the site. These are more technical and complex aspects of the SEO. These trilogies aren’t always divided into clear sections some of these may overlap.

Some elements of technical SEO are; Check HTTPS status code, check site load time, ensuring mobile-friendly site, check for duplicate metadata, Audit for keyword cannibalization.

So, finally more the people trust your content more the search engine will.  Understanding your site and how to optimize it according to the needs and criteria of the search engine is not an insurmountable task. It can be done with just a little specialization and working with the same.

Also, keep in mind, SEO takes time to work its magic. It may take months of work together to become that overnight success. So, carry on with consistency and keep the quality of the content beyond par.