Webinar Strategy
Webinar Strategy
Webinar Marketing Strategy today, in the present day & age of complete digitization works best in providing effective, comprehensive, educational content for your buyers and if done righty it significantly drives lead generation and at the same time boosts ROI. When done right, they can:
- Build your brand
- Generate leads
- To establish and promote growth in your industry
- It can be re-used or channelized into blogs, videos, and other various types of content.
Webinars came really handy and hence it becomes really necessary to encompass all the advantages which it provides us(you can reach out to people from anywhere in the world, your audience can interact directly with you, you can establish trust, gain leads ) to use it to your best of the abilities to profit yourselves. Here’s certain essential steps listed which will help you through the process of making webinars and drive in as much engagements it can, to ensure it’s success:
1. Play it smart with your timeline:
Like, every other marketing professional timing also stands important herein with no exception. Hence, it is necessary to be considerate of the time when people are mostly like to tune in while fixing a date for the webinar. Another major reason you should keep in mind is that often professionals turn to a short engaging webinar instead of a long e-book format, to learn new ideas or to brush up, so a short one during lunch breaks could be a safe option to expect professionals to log in to your program. Also, it would be a demerit to host longer sessions, because these may prevent professionals from joining in, and proper planning is the key- starting from topic, script, time frame should be planned a month prior to the day and three weeks time to promotion.
2. Identifying prospects, a suitable topic and knowledgeable speakers:
It is necessary to set out a specified prospect list based on a certain specified idea or criteria as in try to address one problem and target interested personas instead of going for your whole database. After identifying prospects, the next step of major step is to choose a topic that is relevant, timely, educational, i.e. give to value to your buyers through good content and effective speakers, who can label out the script effortlessly and is competent to tackle the audience’s comments and questions.
3. Establish content outline and a gated registration page:
Once the previous steps are done, focus on preparing the script, slide decks and documentation; choose your mode of webinar depending on the subject- informal, conversable, a simple topic extensively elaborated is a good choice. Structured it well, which is easily comprehensible.
Next up, is the registration page, which should communicate all the necessary details. Forms could be used, and in through this you can also pursue leads later on and access simple standard information, along with their interests and what they look forward to in the webinar.
4. Social Media Promotion Plan
Pay attention to your promotion efforts, use email and social media sites to communicate the value of your webinar and compliment it engaging visuals.
5. Set up an email workflow to urge prospects to register
Well, a single promotional email might not always turn up desired number of registrations, because your prospects are busy professionals who might miss out your mails, or consider it spam, therefore creating a overflow of three or four promotional emails might be of help.
6. Host your webinar
Before the main day, it is always advisable to host a test run with your speaker to troubleshoot.
Any technical problems and also help everyone get used to the entire process so that any sort of glitches that happen can be handled during the show.
7. Conduct post webinar follow ups with registrants:
After the webinar is done, make sure that you follow up with the registrants for thanking them, and reach out for their reviews. Also make the recorded session available online. This might continue generating leads and audience engagement in the future
